Sports Eyewear
| Frame | Full wraparound sport |
| Material | TR90 flexible impact-resistant — durability reduces returns and supports premium positioning |
| Lens | UV400 polarized — performance-grade protection that justifies premium retail pricing |
| Impact | ANSI Z87.1 rated — industrial-grade certification that reinforces premium pricing justification |
| Lens colours | Smoke, red, blue, yellow |
| Frame width | 150mm wide-wrap |
| Activities | Running, cycling, outdoor sports |
| Min. order | Assorted 36-unit pack |
Sports Eyewear Wholesale Supply in Zimbabwe for Pharmacies and Outdoor Retailers
AV-SP6100 Sports Eyewear delivers full wraparound UV400 polarized protection built for active outdoor use. The flexible TR90 frame is impact-rated to ANSI Z87.1 and stays secure during running, cycling, and field sports — meeting performance expectations that standard sunglasses cannot.
Available in four performance lens colours — smoke, red, blue, and yellow — each optimised for different outdoor conditions. The wraparound design eliminates peripheral light entry, making these a clear functional step above standard UV400 frames and supporting premium retail pricing.
This category expands your eyewear range beyond standard sunglass formats, capturing active lifestyle customers who buy on performance credentials. Frequently stocked alongside men's polarized sunglasses to build a complete outdoor eyewear category from entry to specialist.
This category increases overall eyewear range depth and positions your store as a complete outdoor eyewear destination for active customers.
This category expands total eyewear revenue by capturing performance-driven customers who are not fully served by standard sunglasses.
Supplied in structured 36-unit assortments across lens colour options, designed for balanced display and active sell-through. Apex Vision supports partners with restocking cycles, merchandising guidance, and scalable supply as demand grows.
Best displayed alongside polarized sunglasses as a performance upgrade tier. Position as "Sport / Performance Eyewear" to clearly separate from standard fashion sunglasses.
Secondary placement in outdoor or pharmacy front zones captures impulse purchases from active customers.
Clear category separation improves perceived value and prevents direct price comparison with standard frames.
Why Retailers Stock Sports Eyewear
- Captures active lifestyle demand not served by standard sunglasses or polarized formats
- Impact-rated and UV400 polarized credentials justify higher retail pricing than standard frames
- Expands channel reach into outdoor, sports, and active lifestyle retail segments
- Generates higher profit per unit than standard sunglasses due to performance positioning
- Creates a new revenue stream without cannibalising existing eyewear sales
- Improves overall eyewear category depth and average transaction value without increasing shelf footprint